Communications Solutions 1999 Product Of The Year
January , 2000
As
voice and data converge, overlapping ever more broadly, commingling
ever more intimately, they give rise to a teeming array of
hybirds. and these hybirds have grown so numerous, and demonstrate
such mutability, that they pose a challenge to anyone who
would divine their relationships to each other, much less
hazard a guess as to which were destined to dominate any particular
niche.
And yet
it is exactly this challenge we have taken on in this awards
feature. From the start, we were dissatisfied which merely
recalling the year's most memorable releases. Instead, we
resolved to go a step further, and impose a sense of order
over the swarm of new products and emerging technologies.
In yielding
to this impulses towards order, we did what people confronted
with novelty and seeming chaos often do: we applied names.
For giving things names is a tried-and-true way of establishing
control. The technique is even described in Genesis, which
shows God bringing every living thing before Adam to be named.
Applying
names is especially powerful when the names themselves are
subordinated to a taxonomy - a taxonomy, moreover, designed
to correspond with a particular ecology. The ecology with
which we're interested is the ecology of convergence. And
our taxonomy, like any taxonomy fits any one organism (or
product) into an overall scheme, laying bare otherwise obscure
relationships and hidden hierarchies.
For the
uppermost layer of our taxonomy, we chose the same divisions
that we use throughout our publication. These divisions, as
a review of our Products Of The Year table will reveal, include
enabling technologies, corporate solutions, customer contact,
next-gen networks, and next-gen services.
Within
this broad framework, we devised finer divisions, fine enough
to accommodate f fairly large number of notable new products.
And yet, for all the products we include in this feature,
we present but a small subset of the releases announced over
the past year. We contented ourselves, in effect, with selecting
a few outstanding products before moving on to another category,
ultimately cutting a narrow (if lengthy) swath as we explored
a succession of categories.
Another
limitation of our awards feature is a limitation common to
all taxonomies. That is, many products defy easy categorization;
some even chafe at the confines which we've placed them. All
the same. we've discovered that many products were more easily
classified than we might have guessed.
Often,
vendors are so reluctant to be pigeon-holed that they demonstrate
no small talent in marketing speak, creating names and categories
of their own, as though a unique name - one ignoring any generally
understood taxonomy- would somehow elevate a product beyond
classification. Unprecedented names we see too often for us
to remain long in their thrall.
We do
acknowledge, however, that in the ecology of convergence,
technology does move so quickly that any classification scheme
is soon obsolete. Those of us grappling, with convergence
already deal with the sorts of problems that are bound to
vex biologists as genetic research brings forth its more peculiar
cross-breeds.
Hence,
our classification is both imperfect and provisional. It should,
however, suffice for the moment, and offer some guidance,
suggesting something approaching a comprehensive view. So,
without further preliminaries, we present our 1999 Products
Of The Year, which together constitute a kind of monument
- a monument as solid as nay that would commemorate the face
of voice/data convergence.
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